A collection of multidisciplinary design work developed during my role as a Creative, Marketing & Social Media Intern at Kompsi, a contemporary jewelry brand. My work encompasses campaign development, packaging design, promotional graphics, and digital content, with a focus on establishing a cohesive visual identity for the brand's Heirlooms collection through creative direction and visual storytelling.
Kompsi
Campaign Design / Direction
Digital Design
Adobe Photoshop
Adobe Illustrator
CapCut
Project Brief
Logo Adaptation
Stop Motion Graphic
Explored expressive script typography to reinterpret Kompsi's existing logo. Experimented with delicate flourishes, elongated letterforms, and vintage-inspired calligraphy to create a refined, nostalgic identity that reflects the collection's themes of sentimentality, heritage, and timeless elegance.
Experimented with mixed-media design and stop-motion animation, combining physical photography with digital motion graphics. Photographed and animated an arrangement of vintage buttons, incorporating the brand's fabric label into the composition to create a tactile, handcrafted visual that reflects Kompsi's nostalgic aesthetic.
Heirloom Collection is Kompsi's second jewelry collection, centered around the idea of jewelry as a treasured keepsake passed between generations. Inspired by family heirlooms, vintage photographs, antique jewelry boxes, and sentimental objects, the collection explores how everyday pieces become part of someone's personal story. The campaign embraces nostalgia, femininity, and timelessness, positioning jewelry as something meant to be worn, cherished, and eventually passed down.
Visual Research & Campaign Identity
Promotional Materials
Designed a collection of promotional posters and social media graphics for Kompsi, supporting product launches, brand campaigns, and digital storytelling. Through vintage-inspired imagery, delicate textures, layered compositions, and expressive typography, each design translates the brand's nostalgic aesthetic into engaging visual content while maintaining a cohesive identity across digital platforms.
Packaging
Developed packaging designs for Kompsi’s Heirlooms collection, incorporating warm cream tones, delicate lace textures, and vintage-inspired details to evoke a sense of nostalgia and sentimentality. Custom-branded matchboxes were physically included in PR packages to introduce a vintage charm, reinforcing the collection’s themes of treasured keepsakes and personal memories. These digital concepts were translated into physical packaging for the brand, including PR packages distributed to influencers with audiences of over 10K followers.
