Caitlyn’s Cases is a Gen Z–focused phone case brand built on bold patterns, fashion-inspired aesthetics, and expressive design. My role was to analyze the brand’s identity, audience, and marketing systems, then create a strategy and visual direction to help expand the brand’s reach and professional presence.

Target Audience Insights

• Primarily Gen Z, with a strong appeal to trendy, feminine teens

• Customers value self-expression, customization, and aesthetic identity

• Opportunity to grow through more masculine or minimal design options

Bold • Trendy • Youthful • Feminine • Pattern-Driven • Pop Culture Inspired

INSERT PHOTOS THAT INSPIRED MY DESIGN PROCESS FOR THE FUTURE OF CAITLYNS CASES

Brand Insight

Caitlyn’s Cases thrives on bold pattern mixing, pop-culture influence, and expressive motifs—elements that resonate deeply with Gen Z trends.

Business Insight

The brand relies heavily on Instagram and Etsy for visibility, meaning strong visual identity and digital consistency are essential for growth.

• Expand into niche yet relatable aesthetics

• Introduce cohesive marketing systems (ex., tagline)

• Build a standalone website for brand control

• Create more unified visual storytelling across platforms