A cohesive visual campaign developed for the Spring 2027 recruitment season of Alpha Kappa Psi, a co-ed professional business fraternity at San Diego State University. The project encompasses creative direction, visual identity, logo design, promotional posters, and merchandise, with digital assets extending across social media platforms, including @sdsuakpsi.

Alpha Kapa Psi

Campaign Design

Visual Identity

Adobe Photoshop

Adobe Illustrator

CapCut

Project Brief

Inspired by The Matrix, Alpha Kappa Psi's Spring 2027 recruitment campaign explores the idea of stepping beyond the ordinary and into something greater. Drawing from cyber-inspired aesthetics, the campaign combines electric blues, stark contrasts, and futuristic typography to create a mysterious yet professional visual identity. The concept positions Alpha Kappa Psi as a gateway to new opportunities, meaningful connections, and personal and professional growth.

Logo

A custom typographic logo developed for the Spring 2027 recruitment campaign, featuring futuristic lettering, a soft blurred effect, and a cyan glow. The design establishes a sleek, cyber-inspired visual identity that complements the campaign's mysterious and digital aesthetic.

Concept

Promotional Posters

Merchandise

Posters promoting Spring 2027 rush events, exploring experimental typography, custom lettering, and alternative grunge aesthetics. The designs combine distressed textures, unconventional typefaces, and reimagined AKPsi branding to establish a bold, distinctive visual identity.

Developed independently of the Spring 2027 recruitment campaign, these merchandise designs explore a more minimal, timeless approach. The collection emphasizes longevity, creating pieces that can be worn and carried forward for years to come.